Avon and Somerset Roads Policing Team have launched a campaign dedicated to combatting drink and drug-driving this Christmas,

Throughout December, police will conduct proactive roadside checks, engage with motorists about the dangers of impaired driving, and will act on information provided by the public as part of Operation Limit.

Drink-driving remains a leading cause of road deaths, accounting for 17 per cent of fatalities on UK roads. Recent government figures reveal that between 290 and 320 people are killed each year in collisions involving drivers over the legal alcohol limit – the highest figures seen in 15 years.

In the Avon and Somerset area, 55 fatal and serious injury collisions in 2024 are known to be linked to driving under the influence.

As part of the operation, police are working closely with licensed premises across the area to spread the message about the dangers of drink and drug-driving.

Pubs, bars and clubs are being encouraged to display posters by independent charity Crimestoppers in prominent areas to warn against driving under the influence and remind customers they can report suspected offenders anonymously.

Chief Inspector Rob Cheeseman, head of roads policing and road safety for Avon and Somerset Police, said: “Please help us keep our roads safe. If you know someone who regularly drinks or takes drugs and drives, please don’t stay silent. Your report could stop a dangerous driver before they hurt or kill someone.

“Alcohol affects everyone differently and any amount can impair your ability to drive. There is no way to know how much you can drink and stay under the limit.

“Our officers will be out on the roads every day and night this December, conducting checks and targeting those who pose a risk to others.”

Police and Crime Commissioner Claire Moody said: “I fully support this initiative to combat dangerous driving.

“It’s encouraging to see that many more people are reporting instances of impaired driving, whether due to alcohol or drugs. Those who speak up are helping to save lives. The statistics in our area alone demonstrate that – driving under the influence puts lives at risk."

Reports of drink/drug drivers can be made online at: Report drink and drug driving | Avon and Somerset Police or by calling 101.

Alternatively, reports can be made anonymously to the independent charity Crimestoppers on 0800 555111 and useful information is available on their website: Drink and drug driving | Crimestoppers.

If someone is currently driving under the influence of drink or drugs, always call 999.