Residents had a number of complaints regarding the proposal, including light pollution and environmental impact.
Some were concerned about the distraction animated adverts could pose to drivers. Though only one crash had been reported according to Wildstones' application, many minor accidents have occurred at the site.
Those living in the immediate vicinity were not notified of the plan to erect of the digital billboard. Keen-eyed locals did comment on the application online. Twenty seven comments were made in total, all of which were objections.
Following the protest, which took place on the 16th of February, the original proposal has been revised.
Jerry Cripps, organiser of the protest, informed The Journal that Wildstones are going to submit a revised application for a paper-paste board on the site instead of a digital billboard.
This means that the company will have to go through the planning application process again. The planning board will need to make sure that correct procedures are followed this time, notifying the public in the correct manner.
Happy with the progress being made, Jerry said, "Although this is not a done deal, it is still a very positive sign of the importance of standing up and speaking out about what we want and not allowing authorities and organisations bully us into accepting things we do not want or need."
Read the live blog from the time of the protest below:
